Effective Date: September 18, 2026

NJ Roots (“NJ Roots,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting our website, contacting us, requesting an estimate, or using our services.

This Privacy Policy explains what information we may collect, how we use it, and the choices you may have regarding your information.

We may collect personal information that you voluntarily provide when you contact NJ Roots, request an estimate, submit a website or advertising form, call us, email us, or otherwise communicate with us.

This information may include:

• Name
• Email address
• Telephone number
• Property or service address
• City, state, and ZIP code
• Information about the tree or property services you are requesting
• Photos or other information you choose to provide
• Any additional information included in your message or estimate request

We only ask you to provide information reasonably necessary to respond to your inquiry or provide our services.

When you visit our website, certain information may be collected automatically through cookies, analytics tools, advertising technologies, and similar technologies.

This information may include:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Referring website or source
• Approximate geographic location
• Date and time of visits
• Website interactions
• Advertising interactions
• Conversion activity

We may use this information to understand how visitors use our website, improve the website, measure advertising performance, and improve our marketing.

NJ Roots may use the information we collect to:

• Respond to inquiries
• Provide estimates or quotes
• Schedule services
• Communicate regarding requested services
• Provide customer service
• Operate and improve our website
• Measure website and advertising performance
• Improve our services and marketing
• Prevent fraud, misuse, or security issues
• Maintain appropriate business records
• Comply with applicable legal requirements

NJ Roots may use Google Ads and related Google advertising and measurement services to advertise our services and measure the effectiveness of our advertising.

If you interact with an NJ Roots advertisement, Google and NJ Roots may use cookies, identifiers, or other technologies to measure actions such as website visits, phone calls, and form submissions.

NJ Roots may also use Google Ads lead forms that allow prospective customers to submit information such as their name, telephone number, email address, or service request directly through an advertisement.

Information submitted through these forms may be provided to NJ Roots so that we can respond to your request, provide an estimate, or contact you regarding our services.

We may use Google Analytics or similar analytics services to better understand website traffic and how visitors interact with our website.

These services may collect information about your device, browser, website activity, traffic source, and interactions with our website.

This information helps us evaluate website performance and improve the experience for visitors.

Our website and third-party services we use may use cookies, pixels, tags, and similar technologies.

These technologies may be used to:

• Maintain website functionality
• Understand website traffic
• Analyze visitor behavior
• Measure advertising effectiveness
• Track conversions
• Improve our marketing campaigns

You can generally control or disable cookies through your browser settings. Disabling certain cookies may affect some website features.

If you call NJ Roots using a phone number displayed on our website or advertisements, information relating to the call may be collected for customer service, advertising measurement, and business purposes.

Depending on the advertising or call-tracking services being used, this information may include the caller's phone number, date and time of the call, call duration, and the advertising source that generated the call.

NJ Roots does not sell your personal information.

We may share information with service providers that assist us in operating our business, website, communications, analytics, advertising, scheduling, or customer-service activities.

These providers may include website hosting providers, analytics providers, advertising platforms, communications providers, and other technology or business-service providers.

Information may also be disclosed when reasonably necessary to comply with applicable law, legal processes, governmental requests, protect our legal rights, investigate fraud or security concerns, or protect the safety of NJ Roots, our customers, or others.

We take reasonable administrative, technical, and organizational measures intended to protect personal information from unauthorized access, disclosure, alteration, misuse, or destruction.

However, no website, electronic transmission, or data-storage system can be guaranteed to be completely secure.

We may retain personal information for as long as reasonably necessary to respond to inquiries, provide services, maintain business records, resolve disputes, comply with legal obligations, and support legitimate business purposes.

Our website may contain links to third-party websites or use services operated by third parties.

NJ Roots is not responsible for the privacy practices, security, or content of third-party websites or services. We encourage visitors to review the privacy policies of those third parties.

You may choose not to provide personal information through our website. However, certain information may be necessary for us to provide an estimate, respond to a service request, or perform requested services.

You may also adjust your browser settings to block or delete cookies and use privacy controls offered by advertising and analytics providers.

If you would like to ask about, correct, or request deletion of personal information you have provided directly to NJ Roots, you may contact us using the information below. We will respond as appropriate and as required by applicable law.

NJ Roots' website and services are intended for a general audience and are not directed toward children under 13.

We do not knowingly seek to collect personal information from children under 13 through our website.

NJ Roots may update this Privacy Policy periodically to reflect changes in our website, services, technology, business practices, or applicable requirements.

When changes are made, the updated policy will be posted on this page with a revised effective date.

If you have questions about this Privacy Policy or how information is handled, please contact:

NJ Roots
Serving Monmouth & Ocean Counties, New Jersey

Website: newjerseyroots.com

Please use the contact information provided on our website for privacy-related questions or requests.